Cristy’s Kitchen Branding Project
Cristy’s Kitchen is a small business that cooks to order. Specialising in Filipino baked goods, and custom cakes for events and parties.
Showcase
Monochrome Variants
The client needed a poster that she could take with her to events to advertise her business. Originally, she handed me a curled up A3 poster with tape still stuck to the edges. So I upgraded her to a pull-up banner.
Process & Rationale
This was the original mood board I put together before I started ideating. As a very small business named after the only one person behind it, I figured that her face as the logo would be fitting.
The colour palette was nice in a vacuum but I found it hard to work with in the end and swapped to another.
Iterations of her face. I had to try and capture her personality and features without making it overly detailed.
Here are some iterations on pairing it with type and different typefaces. Old Man Eloquent on the left, Pacifico in the middle and Felt Tip Senior on the right. Pacifico was too neat and Felt Tip Senior was too messy. Old Man Eloquent was just right.
Here I played around more with the composition. Seeing how the face would best pair with the text, the two in the middle I felt had the best balance and I refined those.
I then tried to see how I could marry the two elements together. Making the face and text better fit each other.
I also tweaked the text, removing some embellishment from the C, lowering the dots for the ‘i’s and straightening the k.
I incorporated the apostrophe as a little flick of her hair, then applied that to both sides which I think strengthens the silhouette, despite maybe not reflecting her actual appearance.
The client gave me some feedback wanting to see variations with no glasses, open eyes, glasses frame and also in colour.
I couldn’t make the initial colour palette work so I used this one instead. I would later change the text colour to ‘Oven-glow Red’.